Drivers of eWOM engagement on social media for luxury consumers: Analysis,implications, and future research directions

The rapid industrialization and growth across the world have fostered the consumption of luxury fashion brands. Electronic word-of- mouth on social media (eWOM) is fast becoming an effective and germane strategy to engage luxury consumers through posting pictures, sharing reviews, and communicating information on platforms like Facebook, Instagram, and TikTok. Extant research has not examined the antecedents and drivers that lead to eWOM behavior. We leverage self-congruity theory and through its focal lens, our study addresses this research gap through a survey conducted with 453 consumers in Mexico, Latin America's fastest growing market. Our results indicate that need for status, susceptibility to normative influence, and luxury brand involvement, moderated by authentic pride and social media influencers lead to eWOM behavior on social media. We also demonstrate that luxury brand involvement and susceptibility to normative influence mediate the relationship between need for status and eWOM behavior on social media. The study provides important implications to managers and researchers by suggesting long-term actionable strategies for growth that can help luxury firms develop a sustainable competitive advantage over rivals and competitors.     

How power distance belief,self-construal,and relationship norms impact conspicuous consumption

Building on the idea that luxury products can signal the owner's status to others, this research elucidates how fundamental and pervasive social factors—power distance belief (PDB), self-construal, and relationship norms—dynamically impact consumers' preferences for conspicuous consumption. Through three experiments, we found that (1) high-PDB consumers are more likely to prefer conspicuous consumption compared to low-PDB consumers, and this effect is mediated by their need for status; (2) the relationship between PDB and conspicuous consumption is enhanced under interdependent self-construal, attenuated under independent self-construal, and mediated by consumers' need for status; (3) these effects are moderated by relationship norms, such that the positive effect of PDB on conspicuous consumption under interdependent self-construal is attenuated when communal relationships (vs. exchange relationships) are salient. Our conceptualization and findings contribute to the literature on the dynamics of individuals' status-related behavior in social psychology and related fields, and provide important practical applications for luxury businesses.     

社会地位来源对欺骗行为的影响——来自实验室实验的证据

如何减少欺骗是当前中国社会普遍面临的问题。文章结合社会地位理论和自我概念理论，研究了减少欺骗行为的机制。我们利用实验室实验，区分先赋性和自致性两种地位获取方式，用欺骗博弈来检验不同社会地位来源对欺骗决策的影响。结果发现，个人通过真实劳动获得的自致性社会地位可以显著减少欺骗行为；由于幸运得到的先赋性社会地位不能减少欺骗行为。同时，非物质收益的社会地位比赋予物质收益的社会地位更有效减少欺骗行为，说明物质收益是对市场化自我概念的提醒，从而无助于降低欺骗。研究结果在剔除策略性行为后依然稳健。研究有效验证了Mazar et al.（2008）关于影响欺骗行为的自我概念内在决定机制，并对各类组织提升诚信管理具有重要借鉴意义。     

Embedded Enclaves: Cultural Mimicry and Urban Social Exclusion in Iran

This article argues that symbolic boundaries and their spatial manifestation into embedded enclaves have become new forms of urban social exclusion. Based on participant observation and interviews among lower‐ and middle‐/upper‐class residents in the city of Sari, Iran, the article analyzes how the poor's physical circulations in the city and their performances of class and status have led to an elite backlash, as the latter find more refined markers of social separation in an effort to bolster their own exclusivity. Social distancing through the denigration of the poor and the construction of embedded enclaves brings to the fore the class tensions that are temporarily masked by the urban poor's spatial practices and cultural mimicry. As an advanced form of codified status inequality, embedded enclaves rely on the poor's citywide circulations and on increasing inter‐class interactions in order to communicate difference. Embedded—rather than cordoned off—in prominent areas of the city, such enclaves function as a reminder to the poor of all they cannot have. The upsurge of such establishments in the wake of Iran's shifting economic environment represents an attempt to shore up social position and restore the status quo.     

In search of diners responsive to health cues: Insights from U.S. consumers

Many consumers rely on summary statistics offered by online and mobile platforms to attain nutrition information on menu items. While positive (vs. negative) summary cues garner more favorable consumer responses, this research provides a more nuanced understanding of this effect by examining the moderating role of two individual-level characteristics: health-consciousness and need for status. Two MTurk samples (Study 1: n = 142, Study 2: n = 119) were recruited in 2018. Findings from Study 1 suggest that health-conscious (vs. less health-conscious) consumers show a wider gap in perceived healthiness of a menu item in response to the valence of a health cue. This greater gap translates into more polarized attitudes toward the menu item. Findings from Study 2 indicate that consumers high (vs. low) in need for status exhibit less favorable attitudes toward a menu item with a negative health cue. Theoretical and managerial implications are discussed.     

内涵服务与中国制造业分工地位提升：出口增加值视角*

作为重要的中间品，服务投入已经成为影响制造业分工地位的重要因素。基于出口增加值视角，本文利用WIOD数据库测算并考察了内涵服务对中国制造业分工地位的影响。结果表明：（1）尽管中国制造业出口增加值中内涵服务总额处于增长态势，但占比在金融危机以后出现了下降，且大大低于德国、日本等制造业强国，要素投入服务化趋势还没有充分显现；（2）内涵服务占比上升在总体上有利于中国制造业分工地位提高，且主要是通过内涵本国服务发挥作用；（3）进一步细分研究发现，中间产品内涵服务和来源于OECD国家的内涵服务对中国制造业分工地位提升作用更为显著。内涵服务占比较低是“中国制造”长期处于全球价值链中低端的重要原因。未来需要加快国内服务业改革开放和高端服务“引进来”，为制造业向中高端攀升提供强有力的支持。     

乌蒙山片区绿色减贫指数分析

[目的]通过分析2012年和2014年乌蒙山片区绿色减贫指数,评价该地区不同年份扶贫效果,这也为今后各项扶贫政策的实施提供理论参考。[方法]文章依据中国绿色减贫指数指标体系,从经济增长绿化度、资源利用与环境保护程度、社会发展能力和扶贫开发与减贫效果4个方面,以人均地区生产总值、单位地区生产总值能耗等27个因子作为评价指标,利用线性加权综合法分析2012年和2014年经济增长绿化度、资源利用与环境保护程度、社会发展能力和扶贫开发与减贫效果指标值,最终确定绿色减贫指数。同时,分析片区内各贫困县波动较大的第三产业增加值比重、单位耕地面积化肥施用量、城乡收入比和农村人均纯收入增长率等指标。[结果]2014年相比2012年,乌蒙山片区经济增长绿化度、资源利用与环境保护程度和扶贫开发与减贫效果指标值上升,社会发展能力指标值降低,绿色减贫指数提高了15.40%。各县第三产业比重均降低,但农村人均纯收入都有提高。四川省10个县单位耕地面积化肥施用量增加。四川省除叙永县和美姑县,贵州省除赤水市,片区内的各贫困县城乡收入比降低。[结论]2014年,乌蒙山区在落实国家扶贫规划上取得了较好的成效。但各县之间差距较大,在今后的扶贫攻坚中,需要从不同地区的实际情况出发,了解贫困类型和贫困程度,考察当地资源储备和环境现状,统筹区域发展。     

利用信道状态信息的室内定位技术

多径效应导致基于信号接收强度（RSSI）的室内定位方法精度不高，采用更细粒度的物理层信道状态信息（CSI）可以区分不同路径，提高定位精度。在已有基于CSI室内定位方法的基础上，通过改进对数距离路径损耗模型，得到CSI与传输距离的关系，并结合目标位置所测得的CSI值回归出目标与发射端的距离，最后通过三边定位法预测出目标的位置坐标。实验表明，相比基于RSSI的定位方法以及已有的基于CSI的定位方法，所提方法2 m以内的误差概率提高了将近40%和20%，有效提高了定位精度。     

妇女家庭地位与代际人力资本投资

代际人力资本投资是经济增长的重要源泉。但实证显示，相较于男性而言女性更愿意将家庭资源配置在子女教育上。通过构建人力资本代际传递模型，从劳动生产率折旧率的角度解释女性对子代人力资本投资的偏好，并利用2014年中国家庭追踪调查数据、工具变量两阶段实证发现劳动生产率折旧率更高的女性当其家庭决策地位提升时，该家庭的代际人力资本投资比重将显著增加，且存在城乡差异。但是，不论城乡，男孩因未来劳动生产率更高而获得更多的人力资本投资，这表明针对妇女开展扶贫项目，提高妇女在家庭中的地位将更加有助于增加子代人力资本投资。     

城乡炫耀性消费差异的根源探索

运用中国家庭追踪调查数据,研究发现:农村家庭的炫耀性消费支出比例显著高于城镇家庭,且这一结果随时间变化比较稳健。进一步研究发现,在考虑了家庭参照群体的平均收入之后,城乡炫耀性消费差异不再显著,且参照群体的平均收入对家庭炫耀性消费的影响显著为负。这很可能来源于家庭为寻求社会地位而消费的动机,更高的社会地位意味着更多的财富和带来更高的收益。炫耀性消费充当了家庭社会地位的信号,向其参照群体传递了自身的收入水平状况,参照群体的平均收入越低,消费者寻求社会地位的消费动机越强。农村家庭参照群体的平均收入较低,所以其寻求社会地位的动机更强、炫耀性消费水平更高。因此,寻求社会地位的消费动机是城乡炫耀性消费差异的主要原因。